Apple's online store has gone offline.

The store was available until 11.30am this morning, but visitors are now being greeted with the company's regular "We'll be back soon" holding page.

The company frequently introduces or upgrades its products on a Tuesday, and it has become customary for the store to go offline for a few hours while the company adds the new releases to its product catalogue.

Check back on Macworld UK later today for any news.