Visitors to Apple's Online Store on 29 July were greeted by 'New' stamps on five of Apple's MacBook Pro models, and a reduced starting price of £899 for the new MacBook Pro range. That's a reduction of between £50 and £200 for all six available models.
Note: Apple has now updated it's MacBooks for 2014, read more here:
2014 MacBook Pro price & specs
Apple's new Retina MacBook Pro models have faster Intel Haswell processors and some have more RAM.
Now starting at £999, the new low-end 13in Retina MacBook Pro has a 2.6GHz dual-core Intel Core i5 processor, up from the 2.4GHz processor it previously sported. It also has 8GB RAM, up from 4GB.
The new mid-range 13in Retina MacBook Pro also boasts a 2.6GHz processor up from 2.4GHz, with the same 8GB RAM as before. It's had a smaller price reduction, down from £1,249 to £1,199.
The new high-end 13in Retina MacBook Pro boasts a 2.8GHz dual-core Intel Core i5 processor, up from 2.6GHz. It keeps the same 8GB of RAM and 512GB of flash storage, but now costs £100 less at £1,399.
The new 15in Retina MacBook Pro models start at £1,599 down from £1,699. It now has a 2.2GHz quad-core Intel Core i7 processor, up from the 2GHz processor it had before, and offers 16GB RAM instead of its previous 8GB.
The new high-end 15in Retina MacBook Pro costs £200 less than it did before the update, at £1,999. It has a 2.5GHz processor up from 2.3GHz, but keeps the same 16GB RAM.
The new non-Retina MacBook Pro's specs remain unchanged, but it now costs £899 instead of £999. It's interesting to see that Apple is continuing to sell the older MacBook Pro, despite rumours that it was planning to ditch that model from its line-up. See: 4 reasons to buy the non-Retina MacBook Pro.
These updates seem to follow Apple's recent trend of dropping the price of its Macs. In April, the company reduced the price of its MacBook Air models by at least £100 each and adding newer processors, then in June, the company released a new low-cost iMac and reduced the price of its other iMac models.
It seems that Apple is making the decision to launch these slightly tweaked, reduced price Macs because of the delays rumoured to be plaguing the next generation of processors from Intel, dubbed Broadwell.