Apple technology is fully evident at London's Production Show this year.
Strolling the show's halls just four years ago would have left Mac users short of ideas. Given Apple's major push in the video market in the years since, this has changed: Apple's video technologies and products are spread across the show.
There's a brand-new video and broadcast-focused authorized Apple reseller, too. Mitcorp has 11 years experience within this industry segment, and chose to announce that it now stocks Apple products and software in a major way at the show.
The company has a huge wall of Power Mac G5s at its stall – two hundred in all (pictured, right). Company marketing executive Laura Dodds said: "We had to open a few of the G5s on the first day of the show, as people didn't believe they were real." The company's display Macs are available for sale.
Interest among industry professionals and media present at the show focuses on high-definition TV, as European broadcast networks assemble the infrastructure and talent pool they need to deliver this kind of digital programming.
Apple is emerging as clear leader in this space, armed with products such as Final Cut Pro HD, Motion and Shake. The company is offering seminars in the use of these applications throughout the show and attendance for these is very high.
Apple UK managing director Mark Rogers remarked: "Our Final Cut seminars have been packed". He also claimed that Avid, which is exhibiting at the event has been offering its training to audiences of just eight people. "We are very, very optimistic about our future in the video market, I think there’s a real sea-change going on in the industry," he said.
Responding to the change, Apple UK has launched a range of training courses and certification programmes to ensure the production industry has access to the level of knowledge and skills base they require.
The company says: "The Apple Pro Training Programme gives you a competitive edge in today’s ever-changing job market. Whether you’re an editor, composer, special effects artist, sound designer, Web developer or a teacher in multimedia, these training tools will help expand your skills."
Both instructor-led and self-paced training is available, with the company certifying training facilities across Europe to meet training needs. Also available is self-taught Apple Pro Training Series courseware. Certification is available in Final Cut pro HD, DVD Studio Pro, Shake and Logic.
Rogers said: "I think we have been weak in training provision in the past, and I think it’s essential we deliver training in this industry." He also admitted to a need to let people know these training courses exist."
Accredited training centres in the UK so far include: Soho Editors, Corps Business, Memsis and Barracuda Media.
Image courtesy of Pete Shaw.