Web users are flocking to Apple's online store as well as its bricks-and-mortar shops. According to Nielsen/NetRatings Apple received 4.9 million unique visitors for the week ending November 14 – more than any other computer manufacturer.

Next in line was Dell with 2.7 million visits – almost half the amount received by Apple.

HP received 2 million visits and 479,000 unique users visited Gateway.

According to Internet Retailer: "Men dominated computer sites, with 57 per cent of traffic being male. 35 per cent of visitors had household incomes over $75,000."

The survey also found that visitors spent an average of 8.3 minutes viewing content.