Apple board member Al Gore has taken steps to ensure the next US election receives in-depth coverage through the purchase of a US cable news network.
Democratic presidential candidate advisor and Apple CEO Steve Jobs has joined the new company's advisory board.
A media company led by Gore and entrepreneur Joel Hyatt yesterday acquired Newsworld International from Vivendi Universal Entertainment for an "undisclosed sum".
They plan to transform the channel into a network "offering innovative and compelling programming created by and for a target audience of 18-34 year olds", they said.
The company states that Newsworld has "earned a reputation for journalistic excellence and a comprehensive perspective on daily world happenings."
Its 24/7 global news coverage is currently provided by the Canadian Broadcasting Corporation, and this will continue. The channel reaches 17 million subscriber households in the US today.
Gore, who will devote "the lion's share of his time" to the project, said: "We are launching an exciting television network for young men and women who want to know more about their world and who enjoy real-life stories created with, by and for their own generation,
"We want to empower this dynamic generation with a network dedicated to them that has integrity and a commitment to excellence. This will not be a political network," Gore emphasized, adding, "These stories will be in a voice that young people recognize and from a point of view they identify as their own."
The company's advisory board includes: Apple CEO Steve Jobs "the Silicon Valley icon who revolutionized the computer hardware and software industry with the invention of the personal computer, and developed Apple into one of the world's most recognized and well-liked consumer brands," it said.
It also includes Orville Schell, Dean of the University of California at Berkeley School of Journalism. Schell has 14 published books and in excess of 150 articles to his name. He also formerly served as correspondent for several PBS "Frontline" documentaries and CBS' "60 Minutes," and is the recipient of Guggenheim and other writing awards.