Apple board member Al Gore's new TV channel, Current TV, launches in the US today.
Current is described as: "The first national network created by, for and with an 18-34 year-old audience."
A substantial portion (25 per cent at launch) of the network's content is provided by the audience.
Programmes will range from the hottest trends in technology, fashion, music and videogames, to
discussions of pressing issues such as the environment, relationships, parenting, finance, politics and spirituality.
Google News gets its own slot
In partnership with Google, programming will be anchored each half-hour by "Google Current," which offers news without a traditional news desk by reporting on the topics that people are searching for online.
Current will launch into an initial 20 million US homes on DirecTV, Time Warner Cable and Comcast.
Discussing his plans for the channel in April, Gore said: "We're about empowering this generation to engage in the dialogue of democracy and tell the story of what's going on in their lives in the dominant media of our time."
Gore expressed his frustration that television has become a "one-way" medium dominated by large media companies, and hopes the inclusion of audience-produced content will help create a dialogue between the channel and its audience.