Apple CEO Steve Jobs will speak with Wall Street Journal technology correspondent Walt Mossberg at D:All Things Digital.
It's the third Wall Street Journal-hosted D conference, where Mossberg assembles leading technology industry figures to speak in public between May 22-24.
Jobs will be first interviewee on Sunday May 22 during the opening dinner. The schedule implies Jobs will speak at 7pm (3am Monday 23 UK time). You can see images of Jobs speaking at the event last year online.
Roll call of honour
Alongside Jobs, speakers this year include: Microsoft chief software architect, Bill Gates, Intel president and CEO-designate Paul Ottellini and Motorola CEO Ed Zander.
The event pages promise D will offer: "Three days of unscripted, frank interviews with the leaders of the digital revolution, responding live onstage to the kinds of tough, smart questions that only The Wall Street Journal’s Walt Mossberg and Kara Swisher can ask."
Apple's no stranger to the conference. Jobs showed up in 2003 to show the company's new iTunes Music Store service, and again in 2004 as part of the launch of the company's AirPort Express.
Jobs also used 2004's event to re-emphasise that Apple has no plans to support Microsoft's WMA (Windows Media Audio) format, but added that should Microsoft reach 50 per cent market share in that industry, he may reconsider.
The Cupertino company co-founder and current CEO also pressed home Apple's innovation advantage during last year's show.
"We innovate, and let's say we've got a dozen major breakthroughs a year: we can advertise three or four of them; if we do more the consumer thinks we're a little nuts," he said.
Apple innovation for UI
Jobs talked about how Apple is expanding its remit: "Apple is great at is figuring out how to invent cool technology but making it wonderfully easy to use. That's what we've always done.
"That's what the Mac was; that's what a lot of things we do are. We're taking those core talents of the company and applying them to some end products where we don't have the 5 per cent market share ceiling."
Selected highlights of what Jobs said last year are available through the AlwaysOn network.