One message comes from an IT director for a Windows-based company who purchased an iMac for his children. He says: “I was instantly hooked and began touting how superior Apple products are to PCs. I have already converted several IT consultants, and now I'm trying to justify the integration of Macs into my company."
Another writer describes his experience of seeing Mac users with Apple stickers on their cars. He says: "I'd think to myself, these people are nuts – it's only a computer.” This switcher has since acquired five Macs for his office, one for his home and convinced a friend to get a Mac too, claims Apple. The switch was inspired by the experience of using Final Cut Pro.
Apple's still collecting stories from people who've switched.