The world's media is offering its reaction to Apple's Mac OS X 10.4 Tiger, and many have drawn the conclusion that Microsoft should be watching its tail as Tiger stalks its market.

In a piece entitled "Apple's Tiger snaps at Microsoft's heels", the FT's Paul Taylor writes: "Microsoft is already facing scepticism over whether Longhorn will deliver enough improvements to make it a "must buy" for consumers."

Taylor is impressed by Apple's offering. He writes: “What Tiger does uniquely well is to make such tools [Spotlight, Dashboard and Automator] easily accessible and integrate them with other applications. Spotlight, for example, is tightly integrated with the Mail application. Mail now allows you to set criteria for searching mailboxes and then saves the results as a Smart Folder, which applies the search criteria to all new messages as they arrive or are sent. This should make it much easier to organise and keep track of e-mail conversations.”

He concludes: "Most Mac users will want to upgrade, and its elegance and power may help persuade a few more Windows users to switch."

Positive reaction

The FT article is one of a selection of positive reactions pulled together in a feature on Apple US's Hot News section.

A selection of quotes displayed on the page include the following:

Computerworld’s Michael Garenberg asks, “Want to see what the future of personal computing looks like? Don’t wait for Microsoft to show you; go out and get yourself a copy of Apple’s latest operating system release, OS X Tiger. It’s that good.“

Wall Street Journal's Walt Mossberg writes: "Tiger is the best and most advanced personal computer operating system on the market. It also adds to the Mac’s general superiority over typical Windows computers as the best choice for average consumers doing the most common computing tasks."

Favoured review

Apple's UK team also highlights a favoured review – Macworld's review of Tiger, written by Charles Arthur.

Arthur offers his exclusive hands-on test of the final version and a special guide to what you should do, and expect, from the newest version of Apple's operating system.