Apple is successful because it lives its vision, according to an industry figure.

Growth Partners director Ian Widdop observes that Apple lives its vision by "formulating it and then communicating it clearly; ensuring that all in the company buy into the encapsulated values; and implementing objectives, strategies and tactics that embody that vision," in an article for IT Web.

According to Widdop, who's company seeks to provide advice to growing companies, Apple's vision is that: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."

Widdop says: "Apple strives to make its customers masters of the products they have bought", and that, "Apple ensures its employees understand the vision and strive to reach it".