Australia is ripe for an iTunes Music Store launch as local services fail to achieve traction, it seems.
Several Australian services exist, incuding BigPond, ninemsn and Destra. These "have failed", partially because of lack of marketing local analysts say.
ZDNet Australia reports a local music analyst's criticisms. Local services do not market, do not focus on delivering a good user experience, offer limited repertoire, and because they are Windows-based, don't offer iPod support.
"Once Apple comes in [to the Australian market], people will see how seamless it can be. Unfortunately, Australians can't see it unless they get their hands on it," Tripp said.