The company has released a first batch of close to 100 TV clips from its archive, and wants creatives to 'rip, mix and share' the material - to use them as they wish in their own creations.
"We've scoured the archives for skylines, sunsets, seascapes, wildlife, time-lapse photography and retro gadgets," says the BBC, which launched the scheme with a competition to produce a music video.
Competitors can use any mix of music as long as it doesn't use over 30 seconds of a commercially-available track. Up for grabs is £250 to spend on VJing equipment and a chance to VJ live along to a mix on Radio 1 or 1Xtra.
Clips must not be used commercially or for campaigning.