The future of the BBC will be based on embracing new technologies, new audiences and a new on-demand broadcasting model.

The company has launched several initiatives following extensive research to focus its energies in the digitally converged age, including a competition to re-create its home page.

The initiatives are designed to take advantage of the on-demand concept, which includes delivering content to viewers using the internet and wireless devices when and where they want it, the broadcaster said.

Web 2.0 - community and utility

The re-designed BBC Web will exploit Web 2.0 technology. Visitors will be able to personalise the site to their own needs. The broadcaster says it wants to build on innovations spurred by Flickr and Wikipedia. The new site is also expected to include elements that let visitors contribute to blogs and share home videos.

On Wednesday, the BBC also plans to launch a prototype website (which will be available at where visitors can source information about any of the one million programs stored in its archives dating back to 1937, the company said.

Key to that site is another initiative underway at the BBC: a new content-labelling procedure to improve its search mechanisms - "Cracking" metadata is a priority going forward,” the broadcaster said.

TV when and where you want it

The BBC’s iPlayer service will also be critical to the new media landscape. This will allow users to stream television and radio programs live over the internet and also download programs within seven days of their original broadcast. The service, based on a trial conducted recently by the BBC of a similar offering, would also allow users to transfer the downloaded programs to their mobile phones for viewing on the move, the company said. As a public service broadcaster, the BBC’s iPlayer service will eventually be available to all computer platforms, the company told Macworld.

Eyewitness is another planned online project that will allow anyone to share stories about memories or events that happened on each day over the last 100 years.

The new initiatives stem from the Creative Future research project launched a year ago. The goal of the project, involving audience members and other partners, was to create a plan for delivering BBC content and services in an on-demand environment.