USB On-the-Go – an offshoot of USB 2.0 – is attracting great industry support, with high-profile manufacturers exploring ways to employ the technology in future products.

USB On-the-Go enables devices to share files directly without using a computer allowing, for example, images to be swapped between digital cameras and handheld devices.

Hewlett-Packard is evaluating ways to use the technology in digital-imaging devices, a CNet report claims. Chips to enable USB On-the-Go devices are sold by Apple's newest Rendezvous partner, Philips and TransDimension.

Philips sources told CNet that the first wave of USB On-the-Go products could reach market “later this year”.