The British Phonographic Industry (BPI) today launched a campaign to help independent labels get their music onto online music services.

As the grass-roots Association of Independent Music (AIM) gathers strength, the BPI has announced its "renewed focus" on independent labels.

BPI chairman Peter Jamieson observed a "lack of availability" of independent repertoire for download, calling this a "key issue".

"We want to ensure that independent repertoire is as successful in the download world as it is the physical world," Jamieson said.

"With downloads shortly to be eligible for the singles chart, this is a key commercial issue on which the BPI is committed to assisting its members."

The organisation has begun lobbying music service providers - such as the seemingly indie label-shy iTunes Music Store - urging them to prioritise current and forthcoming independent releases.

The BPI has also launched a programme of six seminars - 'Getting Your Music Online' - to help indie labels achieve just that. These take at the BPI offices on February 15, February 28, March 8, March 22, April 7 and April 21. BPI members can attend for free, non-members may attend all the seminars for £50.

Jamieson said: "These seminars mark another step in the process of improving our services to members. We are committed to helping our members improve their businesses in whatever way we can."

Seminar details follow:

February 15: Marketing to the Chart
Speakers: 7 Digital, Blueprint, The Orchard.

February 28: Chart Eligibility
Speakers: The Official UK Charts Company, CatCo, Outside Line.

March 8: The Digital Retailers
Speakers: Loudeye?OD2, iTunes,

March 22: The Digital Retailers
Speakers: Napster, Real, DRML.

Speakers for the April 7 seminar remain to be confirmed. April 21 looks at "The mobile world", with speakers also to be confirmed.