Apple wants Apple Expo, Paris to become a major European event, attracting attendees from across the region – the equivalent of a US Macworld Expo.

Apple Europe vice president Bruno Didier discussed Apple’s plans for the event yesterday. As Macworld UK revealed in its May 2000 issue, Apple aims to rid Apple Expo of its reputation as an exclusively French event.

In May we revealed that show organizer, Reed International, plans to recruit staff fluent in a number of European languages, and hopes to encourage exhibitors to staff their stands with representatives from across Europe. Didier stressed that Apple, and several major exhibitors, will make materials available in more than one language.

The show, in Porte de Versailles, is sold out. Didier claimed there were over 240 exhibitors for the event, and over 60,000 visitors – 8,000 more than last year. Adobe, Macromedia and Microsoft will all have a major presence at the show, which is expected to feature a keynote speech from Apple’s CEO, Steve Jobs.

At Macworld Expo, New York, Apple revealed new iMacs, Multiprocessing Power Macs, Studio displays and its brand new product, the G4 Cube. Speculation has been growing that the iBook and PowerBook ranges will be refreshed.

Further information and registration details are available from the Expo Web site. The event runs between September 13-17 in the Porte De Versailles, Hall 4.