Canon has launched a UK digital photography competition, "I spy with my Digital Eye".

The competition will be held in Canon Digital Centre stores around the UK and Ireland and will award winners with a ride in a Virgin hot-air balloon, with the very best entry winning a trip to Napa Valley, California, USA for a balloon ride over its spectacular vineyards.

Each Canon store will select a letter of the alphabet and display it in store. All local entries should start with this letter; for example, the theme for the letter 'A' could be apples, A-list stars, aqueducts or anything 'A' brings to mind.

The deadline for entries is January 14. Winners will be announced at the end of January 2006. Entry forms are available from Canon's stores.

The competition is split into three categories: Amateur photographers aged 16-18; Amateur photographers over 18; Amateur photographers in colleges and camera clubs (over 18).

Canon is also hosting activities including a National Demonstration Day in all of Canon's 52 Digital Centre stores on December 10. The company is also offering a deal in which anyone buying over £300 worth of digital still compact camera products from Canon will receive a free voucher for go-karting, canoeing, mountain biking or golf.