Dension Audio Systems will launch its ice>Link:iPod in-car interface at the Sunday Times Motor Show this month.

The device offers drivers iPod device control using their car audio systems. Supported vehicle and audio system brands include: Audi, BMW, Citroen, Ford, Honda, Peugot, Renault, Toyota, VW, Alpine, Blaupunkt, Kenwood and Sony.

Dension head of business development Lee Harris said: "Mass-storage MP3 devices are the future of in-car entertainment. In producing the iPod, Apple has created a product that is as big a change to the audio industry as the Sony Walkman was in the 1970s. The ice>Link:iPod spreads this change to the car audio market by making the Apple iPod easy to integrate to the vehicle entertainment environment"

ice>Link:iPod uses a direct cable connection to the car audio system and lets users control their iPod using the vehicle's existing audio controls, including steering wheel buttons. The ice>Link:iPod comes with a purpose-designed cradle that holds the iPod securely and charges the iPod while it’s in-car.

The device is available for first-, second- and third-generation iPods, though iPods with a dock connector can use the Dension-designed active cradles. Those users who don't have compatible car audio systems can still employ the connector if they have an auxiliary input on their audio system.

The Sunday Times Motor Show takes place from May 27-June 6 at Birmingham's NEC. The company will be exhibiting the new device in Hall 10, Stand 550.

The ice>Link:iPod connector will cost £79.99 (for aftermarket car audio systems) and £129.99 for factory-fit systems. It launches on May 24.