Chester, one of the UK's key shopping cities, is to get a new Apple Premium Reseller shop.

MCC will open its new store at 5-7 Watergate Row right in the heart of Chester's famous medieval rows on Saturday, August 12 at 9.30am. The opening will be marked by a series of cut-price deals and the owners promise a modern and stylish shop.

Launch offers include: the first 20 people through the doors will get the chance to buy a 1GB iPod nano for £10.  The first ten people to purchase a MacBook Pro will receive a free 1GB iPod nano, while the first ten people to purchase a fifth-generation iPod with video will get it for half price - £109.50.  There will be vouchers offering £50 off a fifth-generation iPod while stocks last.

"We're thrilled to be opening a new store in Chester," said Scott Brenchley, store manager of MCC Apple Premium Reseller. "Chester's vibrant community is full of people who love their iPods.  We will always have experts on hand to help anyone from those just learning about our products and multimedia, through to experts who want to use our pro-Area for professional multi-media work."
All Apple's latest products will be on show in the shop, and visitors will be able to try the machines.

Apple's new Premium Reseller Programme is designed to help Apple gain ground in parts of the country where Apple will not be opening Apple Stores. The new status will be awarded to current Apple Centres that meet certain criteria, including being in high street shopping centres.