Apple continues to explore new joint marketing initiatives with bands.

In the US, the company's newest TV advertisement features Coldplay, according to iPodLounge.

This 30-second ad spot is a shrewd move by Apple - in April, the band became the first act since The Beatles to see a single go straight into the US Top Ten. This ad shows features the band performing its new single, "Speed of Sound".

Bono: Steve Jobs is Apple's lead singer

iPodLounge also first spotted a rare interview with U2 frontman Bono, who spoke with The Chicago Tribune about his band's recent partnership with Apple and its iTunes Music Store and iPod. The singer insists the decision to engage in the partnership was beneficial.

Bono said: "You've got to deal with the devil. Let's have a look. The devil here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful object art in music culture since the electric guitar. That's the iPod. The job of art is to chase ugliness away. Everywhere we look we see ugly cars, ugly buildings...And these people are making beautiful objects."

New media needs new marketing

The singer saw the relationship as a chance to bring U2's music to a generation of new music fans. The act exercised strong creative control on the project, bringing in its own director. The plan succeeded, but Bono stressed that musical acts, "have to start thinking about new ways of getting our songs across, of communicating in this new world."