Creative has announced plans to double its production of MP3 players.

Creative chief executive Sim Wong Hoo told Reuters: "We intend to double the MP3 player lines by year-end from eight to 16, to provide more choice to the big markets, and each line will have different design, features, storage capacity and colours."

The company said it held a 10 per cent share of the global market for MP3 players in the June quarter, coming second after Apple's 17 per cent share.

"This year, MP3 will be the hottest segment – last year was digital cameras," Hoo added.