Express Newspapers are getting into the digital music game, with help from UK-based operator, Wippit.
The partners hope to explore untapped potential music markets. The OK Magazine site is the first digital entertainment store tailored for a mainly female audience.
Farzad Jamal, group Internet development controller of Northern & Shell said: "OK's editorial focus on celebrity lifestyle is the perfect bridge to offer readers a direct opportunity to download entertainment products."
Paul Myers, CEO and Founder of Wippit said: "From Wippit's perspective it's an incredible portfolio to work with".