Dell has confirmed plans to launch its own range of retail stores, starting with an opening in Dallas this year.
The company hopes to tempt computer buyers with its range of cheap PCs. However, unlike Apple's retail outlets these Dell shops won't have stock on hand. Customers will simply be able to try the PCs out and then order them for later delivery.
The Dallas store is a pilot scheme to see if the plan can stimulate demand for the company's products.