Apple's long-standing digital-hub philosophy will allow it to exploit personal computing's growing digital-media bias, top analysts say.

Illuminata senior analyst Gordon Haff told MacNewsWorld: "It is a morphing into a digital life which plays very well to Apple's strengths. Their initial success with the iPod proved that."

At the forefront of the revolution is iLife – Apple's solution for digital lifestyles. Jupiter Research senior analyst Joe Wilcox said: "iLife sends a personal message to the individual about putting the power of creativity into their hands."

Wilcox goes on to criticize Microsoft's equivalent digital lifestyle package. "Microsoft's solution requires too many steps to accomplish the same creative tasks. It also lacks the powerful marketing message of iLife.

"Microsoft integrates so much into the operating system level, it is either too complex or hidden. Apple did not tie iLife directly into the underlying OS X, thus keeping the features visible.

"If the product is intended to displace others in the marketplace, it must be easier to use. And if a displacing product is good enough, consumers will invest in the hardware and software to adopt it – both Mac users upgrading from legacy systems and Windows switchers," he suggests.

Wilcox goes on to suggest that the move towards digital media may help Apple grow its market share. "In multi-PC households, some consumers are replacing older Windows machines with new Macs," he notes.

According to his data, Wilcox said that the Mac platform has an adoption rate of over 10 per cent than on Windows for those consumers interested in digital media, particularly in areas like photo editing.