Disney has added a swathe of new videos to iTunes Music Store in the US.

New offerings include additional programming from ESPN and ABC Sports, ABC Entertainment and Touchstone Television, ABC Family, ABC News, Buena Vista Television, Disney Channel, and SOAPnet, as well as content produced by Walt Disney Feature Animation.

In a major coup, ESPN and ABC Sports have agreed to offer sports programming on iTunes, including condensed versions of all four incredibly popular (in the US) BCS Bowl Games from ABC Sports.

Later this month, ESPN will make additional content available, including the 'Best Of The X Games', 'SportsCentury' interviews from ESPN Classic's biography series, and more.

Disney gets with the time-shift times

"Our mission is to serve fans wherever they are by delivering high-quality content across dozens of multimedia platforms, now including iTunes and the iPod," said George Bodenheimer, ESPN and ABC Sports president and co-chairman of Disney Media Networks. "We are thrilled to be the first content provider to offer sports content on iTunes."

"We look forward to building upon the success of our initial iTunes offerings and are dedicated to providing consumers with a variety of high quality entertainment and news content that they can view at their convenience, regardless of time, place or platform," said Anne Sweeney, co-chair, Disney Media Networks and president, Disney ABC Television Group.

Later this month, Disney's ABC TV Group will make a slew of further titles available, including ABC Family's original series 'Wildfire', Disney's animated series 'Kim Possible' and 'The Proud Family' and SOAPnet's original biography series 'Soapography'.

There's more: 'America's Funniest Home Videos' and the 1970's 'School House Rock' vignettes and episodes of Buena Vista Television's 'Ebert and Roeper'.

Free news podcasts

The broadcaster has also unleashed free video podcasts from ABC News, including daily segments from 'Good Morning America' and the 'World News Tonight' webcasts, along with 'Money Minute', 'Medical Minute' and 'Buzz Cut'.

The organisation also intends releasing a host of animated short movies.

Videos will cost $1.99 each, except the free video podcasts.

The news emerges as strong rumours support the conceit that Apple is in discussion with the majority of US broadcasters to massively increase the content it makes available through iTunes.