Disney CEO Bob Iger has confirmed his company has sold over 4 million movies and TV shows through iTunes, TV Week reports.

The company first added TV shows to the service in October 2005, when it released hit shows "Lost" and "Desperate Housewives" through Apple's media service.

Disney and its affiliates also added drama series "Night Stalker" and the two most popular shows from the Disney Channel, "That's So Raven" and "The Suite Life of Zack & Cody".

"We're delighted to be working with Apple to offer fans a new and innovative way to experience our wildly popular shows," Iger said at the time.

Speaking to attendees at the TelecomNext show in Las Vegas, he said: "Technology has transformed authority from the distributor and creator to the consumer. Today's consumer is more tech-savvy and governs how, when and at what price content is sent to them."

He argued that quality programming will stand out, and made a strong argument that companies must deliver their content through easy-to-use user interfaces.