Eminem is cleanin' out his closet, filing suit against Apple Computer and MTV over alleged misuse of one of his songs in an ad for the iTunes Music Store.
Eminem – real name Marshall Mathers and known too by the name Slim Shady – and representatives from the star's publishing company are suing Apple over the use of his "Lose Yourself" track. The ad featuring the track starred a ten-year old singing the song, and ran on MTV for three months beginning July 2003. The ad was also available on Apple's Web site.
The Detroit News states the lawsuit, filed in US District Court in Detroit claims: "Eminem has never nationally endorsed any commercial products and even if he were interested in endorsing a product, any endorsement deal would require a significant amount of money, possibly in excess of $10 million".
The report reveals that Apple CEO Steve Jobs personally contacted Joel Martin, manager of Eight Mile Style Music (publisher of Eminem's songs) to ask the company to "rethink" it's position regarding use of the track. Responding, Eminem told Apple to 'Lose Yourself', ending negotiations.
Apple may some mitigation in the courts, as it appears the track wasn't copyrighted until October 27, 2003, while the suit alleges the ad was screened earlier in the year.