Apple is actively considering attending a Mac show in the UK this year, following four years of abandoning Britain in favour of either US announcements or European exhibitions. Macworld can exclusively reveal that Bob Denton of MacExpo Events Ltd has had discussions with Apple US and European personnel, as well as meetings with new Apple UK managing director Mark Rogers.
Apple began discussing its presence at a UK Mac show during January’s Macworld Expo in San Francisco. At that time, Apple suggested alternative dates and venues that might fit their UK objectives more closely.
No UK show since 1997 Apple pulled out of EMAP’s Apple Expo 98, arguing against the show’s cross-platform plans. Apple then created its own team for Apple Expo 99 (originally slated to run November 25-27, 1999 at London’s Olympia), but later postponed this in favour of Apple Expo 2000 which they suggested would be "bigger and better". This show was scheduled to run at London's Wembley Conference & Exhibition Centre from Thursday March 30, through Saturday April 1, 2000. Days before deadline, Apple pulled the plug on that show as well – pushing all of its resources to a European Apple Expo in Paris that September.
UK attendees of the Paris show complained that it was "French-centric" with little English-language content. Apple CEO Steve Jobs unveiled new iBooks during his Paris keynote speech.
Independent show success In response, UK exhibitors got together to produce their own show, called The Expo 2000, which took place at London’s Business Design Centre at the end of September 2000. Although exhibitor numbers were limited, major players - such as Microsoft, Macromedia, Quark and Hewlett-Packard – did attend the event.
10,450 visitors went to the show, according to the organizers who proclaimed the UK event "a success".
This year's event – to be called 'MacExpo' - will again be run at Islington's Business Design Centre (termed 'Designer Central' by the organizers) from Thursday 22 - Saturday 24 November, 2001.