Extensis is reshuffling its management, and is splitting Creativepro.com and the Extensis Products Group into separate business units of parent company ImageX.com.

Craig Keudell, former senior vice president of sales and operations has become general manager of the Extensis Products Group. He is to report directly to Rich Begert, president and CEO of ImageX.com, said Extensis.

Extensis' co-founder and former CEO Craig Barnes will continue to work with Extensis Products Group and ImageX.com as a consultant.

Leadership Keudell said: "Barnes' leadership and guidance has successfully led us through the transition from a private company to a fully integrated part of ImageX.com. We will be delivering on the fruits of Barnes' vision for years to come."

The appointment of Keudell as general manager coincides with the division of Extensis Products Group and Creativepro.com into two separate business units of ImageX.com. Creativepro.com will continue to be led by Rick LePage, who is the general manager of the unit. Another executive promotion at the company is that of Kerry Kelley, who has been named senior vice-president of products and services. He is to direct all marketing and product development activities within Extensis Products Group.