Apple's inspirational, innovation-focused corporate culture trains innovators that then move to transform other firms fortunes, argues Business Week.

Apple's design achievements have: "Shifted our conceptions of how a computer should look and feel, and changed the way we interact with technology," the report explains.

Though some products fail, as did the ill-fated Cube, Apple's role is as an "incubator of the best designers and engineers that will have the biggest long-term impact," the report explains.

Apple-trained people take the culture with them, it explains.

It's a design-led company that approaches every task with lofty goals. Products are designed first, and realised second.

Once a design is worked out it goes to Apple CEO Steve Jobs for approval, after which the engineering team try to build the product.

Business Week has published a slide show to illustrate the kind of influence former Apple designers and engineers have on other companies - including the design of Microsoft's Windows Vista OS.

Robert Brunner led the design team for the Apple PowerBook 100 in 1991. Today, Brunner is engaged in the design of the graphics and images in Microsoft's new operating system.