Apple has seen significant market share gains in France.
Mac sales in the territory climbed an astonishing 37 per cent in 2005, claims French Mac website, MacGeneration.
These sharply rising sales mean Apple now holds 2.6 per cent of the French computer market – up from 2.2 per cent in 2004. It also means Apple is now rated eighth in France.
Apple’s desktop products saw sales climb 54 per cent, while its notebook sales climbed 20 per cent during the year, the report explains.
These successes have been driven by a positive French response to Apple’s new Mac mini and iMac computers. But it’s the education market that has really propelled the company’s gains: Apple now holds 15.4 per cent of the French education market – the largest slice of that sector among any computer manufacturer there.
This is partially because the French government has launched a special scheme that lets students buy a notebook computer for the price of a cup of coffee each day, and students are choosing Macs.