Famed celebrity Mac user Stephen Fry hit the Mac buttons once again this morning, raving about Apple's iPod on ITV's popular This Morning show.

Promoting his directorial debut ‘Bright Young Things’ on Wednesday morning’s show, Fry took the chance to extol the virtues of Apple's market-leading MP3 player to presenters Fern Britton and Philip Schofield.

He explained that you could store several days continuous music, including old vinyl recordings on the tiny device. Fry is a well-known and respected Mac enthusiast.

The critically praised 'Bright Young Things', an adaptation of Evelyn Waugh’s Vile Bodies, opens at cinemas this Friday.