Adobe InDesign "clearly demonstrates the fact that it's on another technological level compared to QuarkXPress", Adobe's executive vice president of worldwide products Shantanu Narayen told Macworld’s sister title, Digit magazine.
"The gap will continue to expand. It's game-over now on deciding which is the better product," he claimed.
Adobe believes that bundling InDesign with Photoshop and Illustrator in the Creative Suite will enable many more digital creatives to sample the DTP program and ditch XPress. "With so many shared technologies such as type- and colour-management and user-interface links, learning times are greatly reduced. New-unit sales of InDesign are already above those of QuarkXPress, and we expect it to remain that way."
The company also has plans to expand and extend Version Cue's asset-management features to include files from third-party applications such as Macromedia Flash and Microsoft Word, he revealed.
Narayen discussed Adobe's relationship with Apple, its move to product activation, and the fate of some of its non-Mac applications. The full interview is available in Digit's November issue, available from good news retailers from early next week. Digit costs £5.99.