Apple Premium Reseller Stormfront will be opening a brand new store in Telford on Saturday, and will be offering customers 10 per cent off of any Mac purchased or ordered from the new store on opening day to celebrate.

In addition to the 10 per cent discount, Stormfront will also offer its Personal Trainer service, which helps customers make the most from their Apple device, for free with any Mac purchase.

The new store, which is located in Telford Shopping Centre, will open at 11am on 3 November, and is the 19th Stormfront store to open in the UK.

"We are really looking forward to opening our first store in the Midlands," said James Collard, Sales Director for Stormfront. "Telford is a great town and provides a fantastic shopping destination for residents of the town and surrounding areas. We couldn't wish for a better location to open our 19th store."

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