Granada is using Apple's technologies as vital elements to its professional-broadcast operation.

The company is engaged in moving to High Definition (HD) output, as the company serves many programmes to the US and international markets, Apple says. Granada has adopted Power Mac G4s as the basic core computer for its HD output, in conjunction with five of Pinnacle's Cinewave systems. The Macs run Apple's Final Cut Pro, Pinnacle Commotion and Discreet's Combustion tools. Granada also uses Adobe After Effects, Photoshop and Digidesign Pro Tools HD3.

QuickTime was also vital to the company's decision, Apple claims. This format lets Granada move media between Macs.

Go wild Andrew Buchanan, deputy head of Granada Wild, said: "The best thing about the systems is that the editors and producers are now saying that because of the creative freedom it has given them, they don’t want to work on anything else. It’s terrific to hear people who were initially a bit sceptical about using the Macs and FCP being so enthusiastic now."

The entire system was delivered by Apple Solutions Expert company Root6, which specializes in solutions for the professional-video and broadcast industry.

A report by Apple on is available online.