Hewlett-Packard is preparing to launch the first of more than one hundred new consumer products and present a new consumer business strategy on today.

HP Chairman and CEO Carly Fiorina will host an event in New York during which the company will unveil its new consumer strategy and announce: "The largest consumer product roll-out in the company's history," the company says.

The company will showcase the first of over one hundred new consumer technology products focused on printing, digital photography and making the two work together better. HP's research arm HP Labs, will give a glimpse of what the company has in store for the future.

IDC vice president of client computing Roger Kay said: "The emphasis will be on digital photography and the concept of still image management and the printing aspect of that."

"One of the messages that HP is trying to communicate is ease of use. That is an old message, but it is not listened to carefully. They are taking the admonishment to simplify more seriously, " Kay said.

HP's product splash won't include digital video products, Kay said: "HP is definitely interested in video, but they see that the digital video era is not actually upon us. The company is providing products for the scale of data type that people are comfortable dealing with using today's hardware," he said.

Not all the products in what HP calls its "largest consumer product roll-out in the company's history" will actually be new. A lot are updates of existing products in specific product lines, while others are "newish," Kay said. All in all, the announcement is big enough "to warrant a fair amount of attention," he said.

It is not clear what of the new products will be Mac-compatible. HP declined to comment for this story.