HP and Philips are working together to develop a new copy-protection technology for digital-broadcast signals.

This is a reaction to the US Federal Communications Commission's new Broadcast Flag rules, which will allow broadcasters to prevent digital copying of programmes – especially movies.

The new technology will protect signals and enable copy-once functionality for digital-TV broadcasts, cable TV and DVD products.

According to NewsFactor, HP has licensed Intel's digital-content protection technology, which prevents the unauthorized recording of video between devices. HP is focused on the connection between consumers' PCs and video screens, and this Intel technology will prevent users from tapping the cables between devices in order to steal movies.

The NewsFactor report states: "HP says it is guided by a digital-rights management philosophy that respects the rights of consumers to use the music and movies they purchase according to fair-use laws."

The report suggests that consumer-rights advocates fear handing complete control of content to digital-rights holders as this will mean it is not possible to exercise fair-use rights.