Apple's new iMac is proving to be a smash-hit with punters, say reports.

Although the new flat-panel iMac-range was launched in the traditionally slow post-Christmas first quarter, USB Warburg analyst Don Young says: "There is an overwhelming demand for the new iMacs, despite the higher price points."

In his interview with Cnet, Young goes on to predict that 1.3 million iMac sales will be made this year.

The sales claim follows news from Apple that 150,000 pre-orders had been placed for its top-of-the-range iMac in the three weeks following its announcement. This led to supply shortages, with the model still yet to reach retail in some areas.

Official iMac sales figures are currently unavailable.