“To secure its future, the publishing industry must make the turn from the traditional business of manufacturing to the new business of solutions and services,” Xerox Corporation chairman and CEO Anne Mulcahy told Ipex attendees during her keynote speech this morning.

The Xerox CEO stressed the importance of embracing the change to digital processes – especially to professional reprographic industries.

The transformation to digital processes is happening across all industries; publishing is no exception. Apple CEO Steve Jobs‘ focus on the Mac as the consumer's digital hub reflects this changing technology-led climate.

Prints among men “A turning-point in the world of print is undeniably under way,” she said, claiming that digital-printing will fuel a projected upturn in the print industry later this year. Research firm CAP Ventures has found that digital print-on-demand services are outgrowing the traditional print sector by six-to-one in Western Europe.

Mulcahy focused on three “killer applications” for digital printing: on demand printing of books; personalized printing with variable data; and short-run colour.

She also looked at new ink technologies Xerox is developing, software solutions for print shops, and new finishing options for professional printers. The company discussed new controller technologies for professional printers, and announced its $510,000 DocuColor iGen3 digital production press.