Launching the company’s innovative iPod digital-music player in the UK, at MacExpo 2001, Apple UK managing director Mark Rogers said that he’d be happy for the product to attain the same market share of MP3 players as the Mac has in the PC market – currently between 4 and 5 per cent.

“If iPod matches the market-share of the Mac, I’d call that a success,” Rogers told Macworld. “But I expect it to be much more successful than that,” he added.

The iPod received its official UK launch at MacExpo yesterday, and resellers at the show claimed to have sold out before the end of the day. New stocks were quickly called for to cover the demand. All week on the Macworld forums, people have been getting excited about the arrival of Apple’s iPod – many planning to attend MacExpo just to snap up the £349 MP3 player.

Rogers also revealed that Apple had received enquiries from companies keen to utilize iPod technology for museum and gallery audio tours.

"With its light weight and 10-hour battery life, the iPod is a neat solution for more than just listening to digital music," he told Macworld.