Australian Pepsi drinkers are being offered iPods as part of a new promotion.

Competitors enter via SMS for a chance to win one iPod an hour, 24 hours a day, for six weeks – a total of 1008 iPods.

The promotion is designed to drive sales for Pepsi in the youth market.

Pepsi marketing director Tony Thomas told Australian marketing magazine B&T: "Extensive research found teens are cynical towards promotions that over-promise and under-deliver.

"Apple iPod being the smartest street-savvy music tool of the future has relevance to Pepsi’s music heritage and target market.

"By joining forces with Apple, we have been able to create the most desirable, largest promotion of its kind within Australia that directly impacts and influences teens."