Apple continues to gain recognition as the computer for art and design, with Tokyo's brand-new Mori Art Museum launching an audio guide service using Apple's iPod.
Visitors to the museum can borrow one of 20 iPods at no charge, and listen to an audio guide of the current exhibition, which includes interviews with the creators and artists behind some of the pieces of art on display, said Michiko Nakatani, a spokeswoman for Apple Japan.
The service was inaugurated last week and is scheduled to run until April 11 when the accompanying exhibition, "Roppongi Crossing: New Visions in Contemporary Japanese Art 2004" is scheduled to close.
The Mori Art Museum is one of Tokyo's newest cultural attractions. It was opened last year as the sprawling Roppongi Hills development in the centre of the city also opened and occupies floors 52 and 53 of the landmark Mori Tower.