Apple yesterday announced that it had sold 25 million tunes via the iTunes Music Store, but according to a report in TechNewsWorld, the competition is not faring so well.

When BuyMusic launched in July the company predicted that it would sell 1 million songs a day. CEO Scott Blum told TechNewsWorld: "We're not achieving that at all. I've spoken with my competitors, and we're nowhere near Apple's numbers."

According to analysts the reason Apple has been so successful – despite having only 3 per cent market share – is that it was first.

iTunes was the first to compete with pirate song-sharing services like Kazaa, the first to sign up the five major record labels, and the first to offer music downloads that could be copied easily to CDs and MP3s.

Inside Digital Media analyst Phil Leigh told TechNewsWorld: "Jobs broke the logjam. In one broad stroke, he legitimized digital music in the vocabulary of the general public."

Brad Hill, author of The Digital Songstream said: "Apple is still enjoying first-mover advantage. Generally, with tech services, the first one out reaps the biggest benefits."

The report also concludes that Apple's iTunes Muisic store is "the digital hit of the year", because the store has "great karma" – it is easy to use, and because of the iPod.

According to market researcher NPD Group Apple's iPod has 50 per cent market share, and as Jupiter Research analyst David Card said: "Nothing combines the form factor with the quality of sound or coolness of the iPod. It's still the best device out there."