Leading UK music industry event In The City has reached a deal with iTunes to showcase 60 unsigned bands between October 1-3.

Tracks by the bands (who were hand-picked by a music-savvy In The City judges panel) will be available through iTunes, subject to positive licensing deals being reached with each band.

In The City co-founder, Yvette Livesey told ChartSingles that she has been trying to reach such a deal for some time: "We're now trying to get hold of all the managers of the unsigned bands to get their tracks digitized," she said.

A selection of other national and international initiatives are planned to get new UK musicians better known.