Apple has now sold over 100 million tracks from its iTunes Music Store. The figure was reached at around 6.30am (BST) this morning, according to reports.

At the beginning of July Apple announced a countdown from 95 million to 100 million song sold. Apple offered 50 special 20GB iPods to purchasers of each 100,000th song sold. The lucky customer who bought the 100 millionth song received a 17-inch PowerBook, a 40GB iPod and a gift certificate for 10,000 iTunes songs – worth over £10,000.

The winner is Kevin Britten of Hays, Kansas, who downloaded Somersault (Dangermouse remix) by floaty chillout Brit-band Zero7.

Apple CEO Steve Jobs said: "As we cross this historic milestone, we want to thank our customers, the artists and the music labels who have embraced our dream for iTunes. iTunes quickly outpaced the competition and is far and away the world’s number one online music service".

Apple had hoped to sell its 100 millionth iTunes track by the Store's first anniversary on April 28, 2004. Delays in securing licences with the European music labels meant that this figure was not reached, although now the iTunes Music Store is available to Mac and Windows users in the US, UK, France and Germany.

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