Apple CEO Steve Jobs is one of the great innovators of the past 75 years because he brought digital technology to the masses, according to BusinessWeek.

The report credits Jobs for coming up with "creations that actually delivered on their promise – raising the bar for rivals."

These creations changed the world – three times, according to the magazine. With the Apple II "the first PC to hit it big", the iPod and iTunes Music Store, which "rocked the music business", and Pixar "the first to show that computer animation could be used to tell imaginative, touching stories".

Jobs became tech's first celebrity CEO in 1980 following Apple's "blockbuster" initial public offering. Then in 1984 the Mac – the first computer to combine icons, the mouse, and computer graphics – "cemented Jobs's standing as a prodigy".


But there were some tough times for Jobs. "His youthful perfectionism nearly killed his career," writes Business Week, explaining how Jobs refused to alter the features of the Mac when it "fell short of expectations", leading to his departure from the company in 1985.

He went on to found NeXT where he created "a $10,000 PC that was packed with innovations, but too pricey for the market". Then Jobs took further risks, pouring "$50 million of his own money into the struggling Pixar".

But, luckily for Jobs, things took a turn for the better. In 1995 Pixar's Toy Story became a box-office hit, in 1996 Apple bought NeXT and Jobs came back to take the helm of Apple. Then in 1997 he introduced the iMac.

The report quotes Jobs who said recently: "That was one of the things that came out of this whole experience [with cancer]. I realized that I love my life. I love [being with] my family, and I love [running] Apple and Pixar. I am very lucky."

"Given his track record, so are the world's consumers," concludes the profile.