Apple CEO Steve Jobs paid a surprise visit to a New York Apple Store on Thursday.

One employee was overheard telling a customer: "The way they keep secrets in this company is crazy. I only found out he was here because the managers told us to smile more."

The story appeared in the New York Daily News' Daily Dish column along with stories about Brad Pitt and Jennifer Anderson, Madonna, Janet Jackson and other celebrities – suggesting that Steve Jobs celebrity status may have extended him to the A-list.