In a big-name corporate swap Steve Jobs, interim CEO of Apple and CEO and chairman of Pixar Animation Studios, has joined clothing retailer Gap Inc.'s Board of Directors. Millard S. "Mickey" Drexler, president and chief executive of Gap, joined Apple's Board in May.

Appointing Jobs to the world of vests, cords and T-shirts, Drexler said: "Steve is one of the most innovative product developers and marketers of our time. We're delighted to have him on our board.''

When Drexler took his seat on Apple's Board, Jobs explained: "[Drexler's] expertise in marketing and retail will be a tremendous resource as Apple continues to grow in the consumer market. He will add a completely new dimension to Apple's board."

Obsessive Apple watchers recently suggested Drexler joined Apple's Board to advise on fashionable colours, after Gap started selling most of its range of classic casual clothes in a very Tangerine shade of orange.

Jobs' Apple and Drexler's Gap are both at the forefront of an innovative style of relaxed-cool advertising - aimed primarily at the youth and 20-35-year-old markets.

One of the most successful operations of the late 1990s, Gap's stock has soared - reversing the flat performance of the decade, when many other retailers have struggled.

At the end of August, Gap announced a three-year commerce and marketing agreement with the Microsoft-challenging America Online, Inc, to bring Gap's brands - Gap, Banana Republic and Old Navy - to the "world's largest online shopping destination," [email protected] marketplace.

"Gap Inc. is one of the best-known retailers in the country. It offers exactly the kind of quality, selection and customer service that AOL users have come to know and trust," said Bob Pittman, AOL's president and CEO.