Apple CEO Steve Jobs visited London last night to collect three D&AD (Design and Art Direction) awards at the group’s gala 40th birthday ceremony at Earl’s Court’s Olympia.
Jobs’ secret visit marked Apple’s consistent four-year record of having its design achievements recognized by the D&AD. Apple’s iPod took a much-coveted Gold Award, marking a major achievement in the eyes of the 230-strong judging panel.
Apple’s iBook and PowerBook G4 Titanium took Silver awards. No other company has received such consistent recognition from the society. D&AD Jury foreman Dick Powell explained: “Well-designed products continuously remind you of their excellence. Apple has long understood this – investing heavily in Emotional Ergonomy that rewards consistently.”
The D&AD A D&AD Award is an internationally recognised benchmark of success. Over 18,000 pieces of work were submitted this year from over 50 countries. 684 pieces of work were selected for publication in the 40th D&AD Annual – 88 received Silver Nominations, 38 took Silver Awards, and just three Gold Awards were presented.
David Kester, CEO of D&AD, said: “It’s a mark of the importance of design to the business-world at large that world-leading business figures such as Steve Jobs hold the D&AD Awards in such high regard.”
The D&AD is a professional association and education charity that represents the UK’s thriving design and advertising communities.
All this year’s winning works are available to view online.