The piece delivers a brief history of Apple, including its dominance of the PC industry in the 70s and early 80s. It also takes a sharp look at the history of the most innovative, user-friendly personal computer ever developed at that time - Apple's original Macintosh. It discusses the history of the project, and contrasts the Macintosh with IBM's original PC.
Heid writes: "The PC was a solid but modest engineering effort that borrowed from the Apple II in providing expansion slots and an open architecture for add-ons. The PC's contribution was to add legitimacy to an embryonic industry and accelerate the personal computer's acceptance in business.
"The Mac, in contrast, was an engineering triumph: a graphical computer with a compact, fan-free design."
IBM has been receiving praise for introducing the first PC in recent days, as its marketing staff push that message to the more PC-centric press.
Heid's piece is widely regarded as an attempt to set the record straight - confirming that it was IBM's AIM (Apple, IBM, Motorola) alliance partner, Apple, that engendered the industry.